Day 0 — The Messy Middle
Marta runs a boutique service business. Leads arrive almost entirely via Instagram. Replies happen “when someone’s free.” Bookings slip, no-shows pile up, and nobody can prove which entry point performs better — profile button, story reply, or comment-to-DM.
Day 7 — One Instagram Inbox, One Promise
The team standardizes on a single Instagram inbox with a sub-minute auto-acknowledgment. The first message offers Prices · Book · Talk to a person. When an agent picks up, they see full context: what was asked, which entry point triggered the DM (profile, story, comment), and what options were shown.
Day 21 — The First Clean Loop
A two-question discovery narrows choices to three good fits. One button books Saturday 3:30; another connects to a human instantly. Every link carries UTM parameters, and each conversation writes contact + context + intent to the CRM — all sourced from Instagram DMs.
Day 45 — After the Sale, Still on Instagram
A 60-second post-purchase message in DMs eliminates confusion. Quick care tips reduce returns. A well-timed review request grows social proof, and a care-framed bundle gently lifts AOV — all within Instagram.
Day 90 — The Numbers Nobody Argues With
- First Response Time: 6h → <1 min (auto ack) / 8 min (human pickup)
- Connect Rate: +31%
- DM → Sale Conversion: +162%
- Revenue per Chat: 2×
- No-Show Rate: −27%
The breakthrough wasn’t a hack — it was a system inside Instagram: reply faster, help people decide, and take care of them after they buy.
Tip: Treat Instagram DM response time as a profit lever, not a support metric. The faster the first message, the higher the conversion and satisfaction curves.