Keplero AI vs PlugDialog
Both put an AI assistant in front of your customers, but they solve different problems. Keplero AI is a broad Italian customer-service platform that also automates phone calls and website chat. PlugDialog is focused on the conversations that happen in Instagram and WhatsApp DMs — turning questions into bookings and qualified leads. Here is where each one genuinely wins.
Full disclosure: PlugDialog is our product. Keplero details below come from their public website and pricing page, checked in August 2026 — verify current figures on keplero.ai before deciding.
Side by side
| What matters | Keplero AI | PlugDialog |
|---|---|---|
| Channels | Website chat, WhatsApp, Instagram, Messenger, email, plus voice via their Call Center AI | Instagram, WhatsApp, Telegram and email — messaging-first, no voice |
| How the AI learns | You train it with FAQs, files and links to your site | You describe your business once; the AI answers from that knowledge and improves from real conversations |
| Entry price | Pro from €2,749 + VAT per year (~1,500 conversations/month, 2 operators) | Free trial, then monthly plans — no annual commitment to start |
| Getting started | Self-serve checkout on the paid plans, with an onboarding call included | Connect a channel and go live the same day; guided setup available |
| E-commerce depth | Shopify, WooCommerce and PrestaShop integrations with order status and abandoned-cart flows | Shopify support with order questions handled in chat; fewer native store integrations |
| Best fit | Established Italian companies covering every channel including phone | Service and local businesses whose customers arrive through Instagram and WhatsApp DMs |
The pricing difference is the real decision
Keplero publishes annual plans: Pro at €2,749 + VAT per year covering up to 1,500 conversations a month and 2 operators, and Premium at €3,849 + VAT per year for up to 3,000 conversations and 5 operators, adding WhatsApp campaigns and AI analytics. An Enterprise tier is quoted individually. Meta’s own messaging fees sit on top, and there is no free trial published.
That is a serious yearly commitment to make before you know how the AI handles your customers. PlugDialog starts with a free trial and monthly billing, so the first question you answer is not “can we afford the year?” but “does this actually reply well to my customers?”
Keplero prices above are taken from their public pricing page in August 2026 and exclude VAT and Meta fees.
When Keplero AI is the better choice
Keplero is the stronger fit when messaging is only one part of a bigger customer-service operation.
- You need voice automation — their Call Center AI answers phone calls, which PlugDialog does not do.
- Most of your traffic lands on your website and you want a chat widget there as the primary channel.
- You run an online store on Shopify, WooCommerce or PrestaShop and want order status and abandoned-cart recovery handled natively.
- You want an Italian vendor with local phone support and an onboarding call included.
When PlugDialog is the better choice
PlugDialog is built for businesses whose customers write first on social — asking about prices, availability and appointments.
- Your leads arrive in Instagram or WhatsApp DMs and get lost between replies.
- You want to test with a free trial and monthly billing instead of committing to a year up front.
- You need replies that read like a person rather than a script — and a booking or qualified lead at the end of the conversation.
- You are a salon, clinic, studio, agency or local service business without a support team to run a platform.
Frequently asked questions
- Is Keplero AI or PlugDialog cheaper?
- PlugDialog is cheaper to start: it offers a free trial and monthly billing, while Keplero’s published plans begin at €2,749 + VAT per year. At high conversation volumes across many channels the gap narrows — compare on the volume you actually handle, and remember Meta messaging fees apply either way.
- Does PlugDialog handle phone calls like Keplero’s Call Center AI?
- No. PlugDialog is messaging-first: Instagram, WhatsApp, Telegram and email. If automating inbound phone calls is a requirement, Keplero covers that and we do not.
- Can either tool automate Instagram DMs safely?
- Yes — both work through Meta’s official APIs, which is the compliant way to automate Instagram and WhatsApp messages. Avoid any tool that asks for your Instagram password instead.
- Do I need a sales call to start?
- Keplero sells its Pro and Premium plans self-serve and includes an onboarding call, with Enterprise quoted by phone. With PlugDialog you can connect a channel and see the AI answer your real messages on a free trial before talking to anyone.
See how it answers your real customers
Connect Instagram or WhatsApp, let the AI learn your business, and watch it handle your actual conversations before you commit to anything.